The Learning Analysis of the Political Text: Structure and Functions of the Election Address (on the Example of G. Zyuganov’s Speeches)

Dilyara Basyrovna  Garifullina; Tatiana Konstantinovna  Ivanova; Ekaterina Vladimirovna  Smyslova

doi:10.6000/1929-4409.2021.10.17

Authors

Dilyara Basyrovna Garifullina Department of Foreign Languages in the field of International Relation, Kazan Federal University, Kazan, Russia
Tatiana Konstantinovna Ivanova Department of Foreign Languages in the field of International Relation, Kazan Federal University, Kazan, Russia
Ekaterina Vladimirovna Smyslova Department of Foreign Languages in the field of International Relation, Kazan Federal University, Kazan, Russia

DOI:

https://doi.org/10.6000/1929-4409.2021.10.17

Keywords:

Linguistics, Speech influence, Political statement, Political communication, Analysis of political texts

Abstract

Good number of researchers have demonstrated the need for online training for faculty members in various countries around the world in recent years. However, most of these academic researchers have discussed the different effects of the online training system. The study deals with the genre structure and formation of a special type of the political text which is an election address of a political leader to the electorate. The article considers the history of the appearance of the public speech genre in Russian political discourse, its functions and linguistic features that solve the problem of revealing the main ideological content at the lexical level. The paper also focuses on the techniques used in this authorial text. They are examined from the perspective of identifying manipulative strategies and tactics of influencing the emotional, rational, and moral-ethical spheres of the electorate, and their implementation at the language level. The research material was the texts of Gennady Zyuganov’s election addresses in 2000 and 2019 taken from the Internet sources, as well as the accompanying comments estimated to be about 50 sources. To increase the degree of objectivity of the results obtained, machine text processing (SEO-type text processing programs, vaal.ru, wordstat.yandex and others) was also used. In the course of the study the linguistic characteristics of the implementations of the political address functions (influence, inspiration, advocacy and propaganda, informing), typical of this type of political statements, are revealed along with the established dynamics of changes in rhetoric by Gennady Zyuganov as the leader of a political party (the Communist Party) and its leading representative.

References

Abbasi, M. S., Tarhini, A., Elyas, T., & Shah, F. (2015). Impact of individualism and collectivism over the individual’s technology acceptance behaviour: A multi-group analysis between Pakistan and Turkey. Journal of Enterprise Information Management, 28(6), 747-768. https://doi.org/10.1108/JEIM-12-2014-0124 DOI: https://doi.org/10.1108/JEIM-12-2014-0124

Altunyan A.G. (2006) Analiz politicheskih tekstov: uch. posobie / A.G. Altunyan. – M.: Universitetskaya kniga; Logos, 206. 384 s.

Bayley P. (2019). Live oratory in the television age: The language of formal speeches // G. Ragazzini, D.R.B.P. Miller eds. Campaign language: Language, image, myth in the U.S. presidential elections 1984. – Bologna: Cooperativa Libraria Universitaria Editrice Bologna, 1985. P. 77-174.

Belyanin V. P. (2009). Introduction to psychiatric literature / V. P. Belyanin – Verlag Otto Sagner. Specimina Philologiae Slavicae. Band 107. – Munchen, 1996. – 298 p.

Belyanin V. P. (2018) Psycholinguistics. Textbook. / V. P. Belyanin – Moscow: Flinta: Moscow Psychological and Social Institute, 2009. – 416 p. (Student library/ Russian Academy of Sciences education, Mosc. Psych. and Soc. Inst.). – ISBN 5-89349-371-0 (Flinta) – ISBN 5-89502-421-1 (MPSI).

Garcia Santos J.F. (2017). El lenguaje politico: En la Secunda Republica y en la Democracia // M. Alvar ed. El lenguaje politico. – Madrid: Fundacion Friedrich Ebert, Instituto de Cooperacion Iberoamericana, 1987. P. 89-122.

Glazunova, S. (2020). Digital media as a tool for non-systemic opposition in Russia: A case study of Alexey Navalny's populist communications on YouTube (Doctoral dissertation, Queensland University of Technology).

Ilikova L. (2019) The five star movement: From a blog to Italian government Sovremennaya Evropa, Issue 4, Pages 129-140. https://doi.org/10.15211/soveurope42019129139 DOI: https://doi.org/10.15211/soveurope42019129139

Morik K. (2002). Uberzeugungssysteme der Kunstlichen Intelligenz: Validierung vor dem Hintergrund linguistischer Theorien uber implizite Ausserungen. Tubingen: Niemeyer, 1982. 269 p.

Tarasov E. F. (2019). Speech impact: methodology and theory [Text] / E. F. Tarasov // Optimization of speech influence [ed. by R. G. Kotov]. – Moscow: Nauka, 219, P. 5-18.

Tushev A, Bushkanets L, Letyaev V. (2019) Complex analysis of political speech // Journal of Sociology and Social Anthropology. Vol.10. Is.4. P.170-174. https://doi.org/10.31901/24566764.2019/10.04.307 DOI: https://doi.org/10.31901/24566764.2019/10.04.307

Valgina N. S. (2003). Theory of the text: textbook / Valgina N. S. – Publishing house: Logos, 2003. – 280 p.

Van Dijk Ten A. (2013). Diskurs i vlast': Reprezentaciya dominirovaniya v yazyke i kommunikacii / Ten A. van Dijk. — M.: Knizhnyj dom «LIBROKOM», 213. — 344 s. (in Russian)

Wodak R. (2019). Language. Discourse. Politics / Translated from English and German. – Volgograd: "Change", 97, 139 p.