Evaluation of the Marketing Influence on the Investment Attractiveness of the Company

Authors

  • Elena Tyutyukina Department of Corporate Finance and Corporate Governance, Financial University under the Government of Russian Federation, Moscow
  • Inna Lukashenko Department of Global Economics and Global Finances, Financial University under the Government of Russian Federation, Moscow
  • Tatyana Sedash Department of Corporate Finance and Corporate Governance, Financial University under the Government of Russian Federation, Moscow
  • Kristina Ivanushkina Department of Global Economics and Global Finances, Financial University under the Government of Russian Federation, Moscow
  • Anatoly Danilov Department of Corporate Finance and Corporate Governance, Financial University under the Government of Russian Federation, Moscow

Keywords:

Investment attractiveness of the company, marketing influence.

Abstract

The study considers marketing activities of companies and their influence on the companies' investment attractiveness. Based on the role and content of marketing in modern conditions, the authors evaluate investment attractiveness by indicators characterizing cash flows and efficiency of the company's activities. Two companies and set of criteria were selected to assess the impact of marketing on their investment attractiveness. Correlation analysis revealed the indicators which are influenced by marketing technologies most of all. Evaluation of the impact of the company's marketing activities on investment attractiveness showed certain methodological problems, which require further research.

Downloads

Published

2018-11-12

How to Cite

Tyutyukina, E., Lukashenko, I., Sedash, T., Ivanushkina, K., & Danilov, A. (2018). Evaluation of the Marketing Influence on the Investment Attractiveness of the Company. Journal of Reviews on Global Economics, 7, 740–751. Retrieved from http://lifescienceglobalca.com/index.php/jrge/article/view/5741

Issue

Vol. 7 (2018)

Section

Special Issue - Modern Corporate Finance: New Approaches and Decisions

License

Policy for Journals/Articles with Open Access

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

  • Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work

Policy for Journals / Manuscript with Paid Access

Authors who publish with this journal agree to the following terms:

  • Publisher retain copyright .

  • Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work .