Smart Buff Manager: A Co-Designed Mobile Application for Enhancing Buffalo Farm Management in Thailand

Sureeporn  Saengwong; Nattamaporn  Kongmuang; Payungsuk  Intawicha; Attapol  Tiantong; Wilasinee  Inyawilert

doi:10.6000/1927-520X.2024.13.19

Authors

Sureeporn Saengwong School of Agriculture and Natural Resources, University of Phayao, Phayao, Thailand
Nattamaporn Kongmuang School of Agriculture and Natural Resources, University of Phayao, Phayao, Thailand
Payungsuk Intawicha School of Agriculture and Natural Resources, University of Phayao, Phayao, Thailand
Attapol Tiantong Faculty of Animal Sciences and Agricultural Technology, Silpakorn University, Phetchaburi IT Campus, Cha-Am, Phetchaburi, Thailand
Wilasinee Inyawilert Department of Agricultural Science, Faculty of Agriculture Natural Resources and Environment, Naresuan University, Phitsanulok, Thailand

DOI:

https://doi.org/10.6000/1927-520X.2024.13.19

Keywords:

ADDIE model, Farm management, Mobile apps, Satisfaction, Productivity, Usability

Abstract

This study focuses on the co-design and development of a smartphone application, the "Smart Buff Manager," especially for smallholder buffalo farmers in Thailand. The application aims to meet the needs of buffalo farmers by providing an effective and user-friendly tool for record-keeping and farm management. We employed the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) instructional design method to ensure the application addressed the practical needs and preferences of the farmers. The primary features of the app include record-keeping, health monitoring, and breeding management, focusing on various issues faced by smallholder farmers. The user-centered design method provides an intuitive interface that gathers feedback from users, resulting in increased satisfaction and a higher tendency to recommend apps. Implementation of the app significantly improved farm management by enhancing operational efficiency, productivity, and animal welfare. Users of the application reported much greater compliance with vaccination schedules than non-users, potentially improving herd health and long-term production. This case study confirms the potential of mobile technology to improve farm operations and decision-making while also highlighting the essential role of involving end-users in the design process to develop appropriate and effective digital farming systems.

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